Official Brand Partnerships for Beauty & Personal Care Retail Growth
Why Partner with One Master Distribution
What Official Retail Partners Gain
Official Assortments
- Access to official, brand-approved products
- Country-specific launches and priority allocations
- Curated assortments aligned with local consumer demand
- Stable pricing supported by controlled distribution
Co-Investment & Marketing Support
- Retail media co-investment with brand partners
- Participation in retailer-owned annual campaigns
- In-store visibility, POS materials and merchandising support
- Product launches, exclusive sets and limited editions
Education & Sell-Out Enablement
- Product training for retail staff
- Dermatology- and expert-led education programs
- Ingredient and routine education materials
- Online and offline training formats
Technology & Infrastructure
- Seamless product feeds and system integrations
- Accurate, compliant and up-to-date product data
- Regulatory compliance and local labeling support
- Forecasting insights and replenishment coordination
Retail Channels We Support
OMD adapts execution per channel, ensuring relevance and performance.
Retail Channels We Support
- Pharmacies & drugstore chains
- Beauty & specialty retailers
- Online retailers & marketplaces
Professional & Alternative Channels
- Dermatology clinics and medical practices
- Licensed cosmetology clinics and professionals
- Hair & beauty salons
- Duty-free & travel retail
- Fuel retail (petrol station networks)
- Supermarkets, hypermarkets and convenience stores
Why Official Distribution Matters
Retailers face increasing risks from parallel imports, non-compliant products and inconsistent brand execution.
Partnering with OMD ensures:
- official sourcing and traceability
- correct local language labeling
- compliance with all regulatory requirements
- protection against grey market exposure
Verified Official Retailers
Verified Official Retailers
OMD maintains and updates official brand platforms that allow consumers to verify authorised retailers by brand and country.
Being listed as an official retail partner:
- increases consumer trust
- drives qualified traffic
- strengthens brand credibility at point of sale
Proven Retail Impact
Retail partners working with OMD benefit from:
- consistent sell-out uplift during launch periods
- higher repeat purchase rates
- increased category credibility through official brand backing
A Long-Term Retail Partnership
OMD works with a selected network of retail partners to ensure:
- transparent collaboration
- aligned growth objectives
- disciplined execution across channels
- long-term category stability
We grow categories together — responsibly and sustainably.