Beauty of Joseon
Beauty of Joseon skincare Central and Eastern Europe is distributed through official retail partnerships managed by One Master Distribution across CEE markets.
Beauty of Joseon
Beauty of Joseon: Hanbang in Its Pure Essence — where Joseon dynasty tradition meets modern science Inspired by the beauty secrets of women from the Joseon dynasty (1392–1897), Beauty of Joseon brings ancestral Hanbang recipes back to life — traditional Korean herbal medicine based on medicinal plants. The brand combines iconic ingredients such as ginseng, rice, and propolis with modern formulation technology to deliver visible results and pleasant textures.
Why We Choose Beauty of Joseon:
Hanbang Heritage – traditional Korean ingredients with centuries of history:
Ginseng (anti-aging), Rice Bran (brightening), Green Tea (antioxidant), Red Bean (exfoliating), Propolis (repairing), Green Plum (purifying), Centella Asiatica (soothing)
Viral Best-Sellers – products that have conquered the global K-beauty community: Relief Sun, Dynasty Cream, Glow Serum
Gentle yet effective formulations – real active concentrations in pleasant, non-irritating textures
Exceptional value for money – the accessible luxury of authentic Korean skincare
Iconic Best-Sellers
Relief Sun SPF50+ PA++++
The sunscreen that changed the perception of SPF
- Lightweight texture, no white cast, natural finish
- Enriched with Rice Extract and Grain Probiotics
- Viral on TikTok with millions of units sold
Dynasty Cream
The iconic cream that launched the brand (200M+ views on TikTok)
- 2% Niacinamide + 2% Squalane for hydration and radiance
- Perfect gelée texture for all skin types
Glow Serum: Propolis + Niacinamide
The serum for balance and glow
- 60% Propolis Extract + 2% Niacinamide
- Honey-like texture that absorbs instantly
- Perfect for oily, combination, or enlarged-pore skin
Revive Line (Anti-Aging with Ginseng + Retinal)
- Revive Eye Serum: Ginseng + Retinal – eye serum with 2% encapsulated Retinal
- Revive Serum: Ginseng + Snail Mucin – regeneration and firmness
- Revive Firming Moisturizer: Ginseng + Retinol – gentle retinol anti-aging hydration
- NEW: Revive Under Eye Patch – ginseng and retinal eye patches
Green Plum Refreshing Line – Gentle Cleansing & Exfoliation
- Green Plum Refreshing Cleanser – gentle cleansing gel with 24% Green Plum Water
- Green Plum Refreshing Toner – toner with AHA for mild exfoliation
Day Dew Sunscreen SPF50+
NEW lightweight sunscreen with a dewy finish
Perfect for:
All skin types seeking traditional Korean (Hanbang) ingredients validated by science, modern textures, and effective products at accessible prices. Ideal for those who love the “less is more” philosophy — simple routines, multi-functional products, real results.
Brand Philosophy:
“Inspired by Hanbang. Connected by Community” — Beauty of Joseon believes in the power of traditional Korean ingredients and the strength of the global community that celebrates them. Each product is a bridge between ancestral Joseon wisdom and the needs of modern skin.