{"id":117,"count":6,"description":"\"Luvum\r\n\r\nLuvum is a Korean skincare brand positioned in the modern K-beauty and lifestyle-driven skincare category, known for combining effective formulations with a clean, visually appealing aesthetic and strong digital-first identity. Originating from South Korea, the brand is widely associated with hydration-focused products, simplified routines, and skincare designed for everyday use. Luvum emphasizes accessible beauty, ingredient clarity, and routines that support skin comfort and balance. 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